is in a critical period known, success in one fell swoop. Won the CBA, Li Ning is necessary to fully express themselves in brand value, but also to give dealers nationwide with confidence levels. This is Li Ning's rigid requirements. Therefore, this house, Li Ning not have to buy. Standing on this point, there is no distinction or sports marketing, and right or wrong, only the timing of the selection and grasp. In the CBA Anta a main sponsor, for example, has spent a lot to win the main sponsor of the Chinese Olympic Committee rights, also because it was the rigid requirements of ANTA brand development strategy. adidas 11pro trx fg The CBA is no longer used as the main sponsor, but also some things. Li Ning to go all out and a special period in which the basketball, decided that they
want to win at all costs CBA. Li Ning basketball field investment in a long time. They made everything back: Damon Jones, but NBA players drop in the ocean, but when he signed a few years ago, Li Ning, the footwear brand has created a Chinese NBA star signed a precedent; subsequently signed Shaquille O'Neal, so that Li Ning Be the first sign of the Chinese NBA superstar brand; Spain and Argentina, the two countries signed a men's basketball final at the highest level on the international arena to display their sharpness. Before the main sponsor CBA won the right hands of Li Ning Zhou Qi has 17 years adidas predator instinct fg Chinese youth basketball, there are two leagues NBL. Now, in the field of Chinese basketball, all the resources at their disposal have been fully
opened up to form a joint force. Perhaps someone will continue to say, Li Ning won the CBA really expensive price tag, they did face a huge challenge. But as long as in Beijing, bought a house, I am afraid that have had similar psychological experience: it was the bullet stomping, feel expensive, but after looking back, could not help exclaiming:! Thanks to the start of the Li Ning is the one of the best sports brand in the country sporting goods market has a pivotal position. Li Ning, since its inception in 1990, after decades of development, in 2004, listed on the Hong Kong Stock Exchange; and the 2010 World Brand Lab value (World Brand Value Lab) preparation of the "China Top 500 Brands" list , the Li Ning brand value ranked first 50 14.252 billion yuan.
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